Project - Guerilla Marketing

Assignment:

Do a guerilla marketing using the city of Malmö. I choosed to do a guerilla marketing for Skånetrafiken. Skånetrafiken wants to get all the alone comuters to take the train or the bus instead because it is cheaper.
I used the wellknow gassign and change the price to a much cheaper one to show what the cost will be for taking the train or bus instead of the car.
A banner that differs from the rest of the guerilla marketing unfortunatelly (the format differs) and a newspaper ad.